A common question is what is the best way to determine when it’s time to sell gold (and silver)? So this article identifies 7 ways to determine if it is time to sell gold with updated numbers for 2020…
Is it Time to Sell Gold?
“The ultimate asset bubble is gold” said George Soros in late January 2010.
This was widely reported as Gold is now the ultimate bubble. A subtle but very significant difference, thereby implying that Soros was stating that gold was in a bubble right at that time.
Only Mr Soros knows what the true intent of his remarks were. However the fact that he had been purchasing shares in both gold mining companies and the Gold ETF at the end of the prior year made it likely he was doing his best to talk the gold price down so he could buy some more at cheaper prices. Most likely these were very carefully chosen words that he knew would be misinterpreted by an uninformed mainstream media and help to prod the masses to sell gold.
That in fact proved to be the case, with gold falling in the years following Soro’s remarks. As expected he then also bought back into gold mining companies like Barrick Gold over the next few years. Along with re-entering the GLD ETF. So Soros did re-enter gold and related assets at lower prices than the time of his original statement.
But history proves that Gold is in fact the ultimate bubble.
5 years after the 1929 stock market crash, gold’s investment purchasing power rose 17 times. From 1970 to 1979 it rose 15 times. But from 2000 to now gold is up 6.3 times.
So with only a 6.3 fold rise so far in this bull market, the ultimate bubble seems like it is a few years away yet. Or put another way gold is in fact the anti-bubble, the ultimate extinguisher of debt as per John Exter’s Inverse liquidity pyramid shown above (a whole other topic in and of itself. See: Silver Versus the World (and Exter’s Inverted Liquidity Pyramid)).
But the oft-asked question is “When will I know it’s time to sell my gold?”
Unfortunately there is not likely to be someone holding up a sign proclaiming “The top is in – Sell Gold Now!” However history shows there may be some not quite so literal signs we can still look out for.
Below is a list of them and our verdict on their “bubblishness”.
Time to Sell Gold Indicator #1: Dow Gold Ratio
The Dow Gold ratio is simply the Dow Jones Industrial average (a measure of the US stock market) divided by the price of gold. It is useful as a guide as to when stocks are cheap and when they’re overvalued. See the below chart care of sharelynx.com for these extremes.

Towards the end of the 1930’s depression the ratio reached a low of 2 and at the end of the inflationary 1970’s it reached a low of just over 1. It’s currently at just under 15. So history shows the time to sell gold will be when the ratio reaches these much lower levels again.
Interestingly the below Log scale graph (hat tip to Sharelynx.com again – a must visit site for great graphs) shows the ratio has made higher highs each time it has peaked over the last century. It also made a lower low in 1980 so could fall below 1 at the end of the current monetary crisis.

(Read more on the Dow Gold Ratio).
The Dow Gold ratio was rising from 2011. But has been falling since mid 2018. Now sitting at just under 15. So definitely not in bubble status yet for gold. In fact it seems like the US stock market is more likely getting closer to bubble status than gold is.
Verdict: No Gold Bubble. So it’s not time to sell gold yet.
Time to Sell Gold Indicator #2: Housing Gold Ratio
Much like the Dow Gold ratio, the Housing Gold Ratio also indicates when housing is over and undervalued. In New Zealand the ratio last bottomed out in 1980 at just over 50.

(For more on the US, UK and NZ housing gold ratio see: NZ Housing to Gold Ratio 1962 – 2019: Measuring House Prices in Gold)
The NZ Housing to gold ratio is currently at 219. Not shown in the chart above – but the median house price fell during the COVID lockdown and NZ gold price has risen. But it still has some way to go to get down close to 100. That might be the time to swap some gold for property. So a long way from bubble levels for gold.
Verdict: No Gold Bubble. So it’s not time to sell gold yet.
(Note: If you’d like some assistance with timing your eventual exit from gold and silver, then you may want to meet our “secret” investment advisor. You can learn more about who he is… And how you could benefit from his uncanny ability to enter and exit not just the precious metals markets but many other markets too, at just the right time. So go here to learn more now.)
Time to Sell Gold Indicator #3: Real Interest Rates Rise
A common misconception is that gold performs poorly when interest rates rise as gold pays no dividend or interest.
(For a fuller explanation on this see: Interest Rates and Gold: If Interest Rates Rise What Happens to Gold?)
However the key is what real interest rates are doing. That is the nominal interest rate less the rate of inflation. Currently there is very little reward in the form of interest for keeping your money in the bank. Real interest rates are actually negative in many countries around the world. Including here in New Zealand.

The historical graph below from McClellan Financial Publications, www.mcoscillator.com clearly shows how gold performs well when real interest rates are negative.
You’ll notice how gold continued to rise throughout the 1970’s until real interest rates finally turned positive again.
However, today central banks find themselves in a worse position than 1980. It has proven to be close to impossible to raise interest rates sufficiently without destroying their economies in the process.
In mid 2019 the Federal Reserve halted their interest rate rises much earlier than originally planned. Having only managed to raise rates back to 2.5%.
Here in New Zealand real rates remain negative and look likely to go even lower.
For more on this topic see: Real Interest Rates vs Gold Prices – What Can They Tell Us About When to Buy Gold in New Zealand?
However even if interest rates did rise further from here, if inflation rose too, then real rates would stay below zero. Therefore gold could continue its rise as there would still be insufficient reward for dollars in the bank.
Verdict: No Gold Bubble. So it’s not time to sell gold yet.
Time to Sell Gold Indicator #4: Governments Become Fiscally Responsible
At the end of the inflationary 1970’s we had the likes of Margaret Thatcher in the UK cutting government spending and Paul Volker for the US Federal Reserve raising interest rates significantly to fight inflation.
Here in New Zealand the 80’s saw “Rogernomics” and some harsh medicine for the country to swallow.
Worldwide generally this period saw taxes cut along with government spending.
Cast our eyes across the planet at the politics of today and generally we see more government spending and increasing public debt. In recent months there have been massive increases in both government spending and debt as a result of the COVID-19 lock down.
Verdict: No Gold Bubble. So it’s not time to sell gold yet.
Time to Sell Gold Indicator #5: People Discuss How Much Their Gold Mining Shares Have Risen at Dinner Parties and Where to Buy the Cheapest Gold Coins
Most likely you currently know very few people in your wider circle of friends and acquaintances that have any gold or gold related investments.
When the tables turn and gold is dominating discussions at social gatherings and regularly on the mainstream news we are likely getting near a top. But that’s a long way from there yet we’d say. In fact currently there is probably not much more interest in gold than there was 8 years ago.
Verdict: No Gold Bubble. So it’s not time to sell gold yet.
Time to Sell Gold Indicator #6: There are Gold Kiosks Selling Gold Bars and Coins Popping up in Shopping Malls Everywhere
As we have mentioned previously here, we are seeing the opposite of this currently with kiosks popping up that are buying gold from the public.
Also a couple of local bullion retailers have actually disappeared from the market since 2010. So there is no proliferation of people selling gold or silver.
Verdict: No Gold Bubble. So it’s not time to sell gold yet. (However, there is a counter to point 5 and point 6 above that is worth considering. At the peak in gold Joe Public may be so tapped out and broke that he won’t be able to afford to buy any gold. In this case it will be institutions that are buying gold bullion and gold mining shares.)
Time to Sell Gold Indicator #7: Our Website Visitors Rise Exponentially!
Highly likely if more and more people start paying an interest in gold. Our visitor numbers increased to a peak in March/April 2020. This was caused by fears created by the COVID-19 lockdown and quantitative easing by the NZ reserve bank. But since then they have returned closer to levels in previous years.
Also we can use Google Trends to see the level of interest in the term “buy gold”. Even with the spike earlier in 2020, the interest was still far below the peaks of 2008 and 2011.
But don’t worry. We’ll let you know if our visitor numbers start exploding without us doing anything to warrant it.
Verdict: No Gold Bubble. So it’s not time to sell gold yet.
If you’d like to know the exact process for selling gold and silver see: Sell Gold & Silver Bullion, Bars or Coins
Why You Might Not Have to Sell Your Gold at All
The other possibility to consider is that you may not have to sell your gold at all. “Huh?” You may be thinking, “I’ve read stories of people who didn’t sell gold when it was in the $800’s at the end of the 1970’s and then watched it drop all the way down to $300 or less.”
Well, you see, the possibility exists that gold could become widely accepted again as money. This could come about in a couple of ways…
1. The elites may be forced to reintroduce a gold standard and hopefully a true gold standard as existed prior to WW1. Whereby an ounce of gold is worth a specific dollar amount. So gold = money.
2. The above doesn’t happen and so the global financial system totally breaks down, maybe hyperinflation ensues, paper money is worthless and people resort to trading and bartering. Gold will still buy the same amount of goods and services as it always has. Again gold = money.
For more on this see: Societal Breakdown: Are Gold and Silver Coins Better Than Tradable Items Like Tools, Water and Wine? and What is the Best Type of Gold to Buy For Trading in a Currency Collapse?
Another possibility bandied about by the likes of Jim Sinclair of jsmineset.com, is that the elites merely introduce a loose gold link. This would possibly be by way of a new global currency with gold trading in a narrow range but at a much higher price. This would allow the master planners to still control the currency issuance – albeit with a partial handbrake on their money creating powers.
Read more: The Gold Standard & A Free Market For Money: What Do We Think About It?
And: Is The Return To A Gold Standard Inevitable? What Might it Look Like?
Whatever the final outcome, it appears that paper currency is slowly (or maybe not so slowly) dying. Who knows what will deliver the death blow, and it could be a way off yet, but none of the above signs of a “gold bubble” are here yet so don’t sell gold….. Buy gold (and silver). Hold gold (and silver). Learn, observe and wait.
Read more on this topic:
How to Sell Gold and Silver Bullion>>
Exit Strategies For When the Time Comes to Sell Gold and Silver >>
Note: This article was originally written 14 April 2010. Last updated 7 July 2020 to include the latest charts and numbers for every indicator.
(Note: If you’d like some assistance with timing your eventual exit from gold and silver, then you may want to meet our “secret” investment advisor. You can learn more about who he is… And how you could benefit from his uncanny ability to enter and exit not just the precious metals markets but many other markets too, at just the right time. So go here to learn more now.)
Great report, thank you for all your hard work. Cheers
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Soros is an old crook , while he is saying gold is a bubble he and others of his ilk are buying big time, particularly physical and shares ( not the scams of ETF etc)
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yea, thanks guys. interestingly, Australia and NZ are in the top 5 “but gold” searched countries.
https://trends.google.com/trends/explore?q=buy%20gold
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